E-COMMERCE STRATEGIES

This is a solution of UNIT 29 E-Commerce Strategies  that describes about Developing business

UNIT 29 E-COMMERCE STRATEGIES

Plan an e-Commerce implementation Strategies

Please collate all your work carried out in class; correctly formatted and presented. After a successful implemented project of promoting SILC’s through a static website.  SILC (leisure centre) would like to improve its website to allow B2B and B2C features and functionalities. The customers would also be able to create their registration online, make payments and make bookings through the website.  This will improve queues at the leisure centreand improve QoS.

Assignment Tasks

Task 1: Understand the impact of e-Commerce on business environment (LO1)

1. Critically discuss the expectations of internet customers [P1.1, M2]
   1. Summarise the result of your investigation of SILC’s future needs for an e-Commerce Solution
   2. Create a feasibility report (as an evidence in Appendices)
   3. Discuss the CBA and the organisation’s and the customers’ expectations
2. Critically assess the potential impact of common applications on an e-Commerce business [P1.2,  D1]
   1. Identify, describe, evaluate and reflect on critical issues of SILC having an e-Commerce website.

Task 2: Be able to plan an e-Commerce strategy (LO2)

2. Plan an e-Commerce implementation strategy for an e-Commerce business [P2.1, M1, M3, D3 part 1]
   1. Create a proposal in a form of report where you have clearly identified the implementation strategy/plan, deliverables, issues of concerns, time, costs, maintenance, legal obligations/legislations,redundancies to meet SILC’s expectations
3. Make reference to your feasibility report if you need to avoid duplication of work

Task 3: Be able to manage an e-Commerce strategy (LO3, D3 part 2)

3. Critically assess the risks of linking business systems to the internet [P3.1]
4. Explain the importance of protecting the intellectual property of an organisation                                                                                                                                     [P3.2]
5. Critically discuss security measures to protect an e-Commerce solution [P3.3]
6. Critically evaluate current e-Commerce developments and assess their incorporation into an e-Commerce strategy [P3.4]

 Merits- See assessment grid below

2. M1 and M3 linked to P2.1
3. M2 linked to P1.1

Distinctions

1. See assessment grid below (D1 linked to P1.2), D2isbased on assignment submission within the deadline and reasonable attempts to pass, merit & distinction criteria were made. D3 is linked to tasks 2 & 3, the discussion of legislations and standards when implementing an e-Commerce website.

Reviews and Completion Dates:

Tasks	Review Date	Completion Date
All tasks	22/12/2015	26/01/2016

Use the Edexcel’s specification where possible

LO1 Understand the impact of e-Commerce on business

Customer expectations: raised expectations for a quick and efficient service e.g. timely responses to customer communications, quick delivery of the product or service, accurate information

Common applications: types e.g. payment systems, online shopping, shopping cart software, newsgroups, email

LO2 Be able to plan an e-Commerce strategy

Strategy: generale.g. marketing, supply chain, electronic payment

Internet strategy: hostinge.g. internal, sub-contracted; designing the website; maintaining 24/7 access

Marketing strategy: methodse.g. targeting market segments and interest groups, developing electronic ‘web-communities’, promotion strategies to target specific market segments, search engine optimisation, e-marketing software

Supply chain strategy: methodse.g. satisfying customer demand, responsive supply chain, managed in house or sub-contracted, developing ‘partnership’ relationships with suppliers

Electronic payment: methodse.g. online transaction processing, Commercial off the Shelf Software (COTS), security; other payment systems e.g. PayPal, World Pay

LO3 Be able to manage an e-Commerce strategy

Intellectual property: ownershipe.g. domain name, company name, trade marks

Assessment of security risks: riskse.g. risk of linking business systems to the Internet

Security measures: propose security measures to minimise risks e.g. firewalls and use of intranets or extranets

Current developments: arease.g. marketing, supply chain management, electronic payment

Useful Resources

Books

Chaffey, D – E-Business and E-Commerce Management (Prentice Hall, 2006) ISBN 9780273707523

Unit 29 – eComS	Student Name:
Learning Outcomes	Assessment criteria for Pass, Merit, DistinctionTo achieve each outcome a learner must demonstratethe ability to:		Met: Y/N
Understand the impact of e-Commerce on business (LO1)	P1.1 critically discuss the expectations of internet customers P1.2 critically assess the potential impact of common applications on an e-Commerce business
Plan an e-Commerce strategy (LO2)	P2.1 plan an e-Commerce implementation strategy for an e-Commerce business
Be able to manage an e-Commerce strategy (LO3)	P3.1 critically assess the risks of linking business information systems to the internet P3.2 explain the importance of protecting the intellectual property of an organisation P3.3 critically discuss security measures to protect an e-Commerce solution 3.4 critically evaluate current e-Commerce developments and assess their incorporation into an e-Commerce strategy.
M1: identify and apply strategies to find appropriate solutions	Meets P2.1 Planned implementation strategy provided which will meet the agreed specifications with the tutor/case study (future requirements of SILC relating to an e-Commerce website – Leisure Centre)
M2: select/design and apply appropriate methods/techniques	Meets P1.1 and a comprehensive range of methods / tools discussed to  establish ways of obtaining internet customers’ expectations
M3: present and communicate appropriate findings	Meets P2.1 and a proposal for SILC have been provided where the candidate has thoroughly investigated the requirements of SILC and presented accurately in the proposal
D1: use critical reflection to evaluate own work and justify valid conclusions	Provide a critical reflection to evaluate your website and justify valid conclusions.  This include from the inception of your ideas for the website to implementation of the website.
D2: take responsibility for managing and organising activities	Assignment submitted within the deadline given and the candidate has made reasonable attempt
D3: Demonstrate convergent/lateral / creative thinking	A range of legislation and standards discussed when implementing an e-Commerce site and the impact that they have when designing a website
Action Plan:

Quality of work including spelling, grammar, punctuation, vocabulary, referencing, commitment, effort and advice for improvement:

Learner Feedback:

SIGNED:                                                   ASSESSOR                 DATE: PRINT NAME: FALGUNI SHUKLA

REFERRAL DATE (IF APPROPRIATE)

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