Marketing In Travel And Tourism

This is a solution of UNIT 4 Marketing In Travel And Tourism in which we discuss Developing business

UNIT 4 Marketing In Travel And Tourism

INTRODUCTION

• Aim

This unit enables learners to understand the concepts, principles and role of marketing and the marketing mix, and gain business skills to use the promotional mix in travel and tourism.

Unit abstract

The aim of this unit is to develop learners’ understanding of the key concepts and principles of marketing as they apply to the travel and tourism sector. The unit aims to equip learners with the knowledge and understanding of the key factors affecting business marketing environments and the role of marketing in different industries within the travel and tourism sector.

The focus of this unit is initially on marketing at a strategic level before moving on to the functional and operational aspects of marketing as the unit progresses. Learners will investigate the implications for marketing in today’s competitive and service-based sector and will have the opportunity to develop practical skills of marketing.

Learning Outcomes and assessment criteria:

On successful completion of this unit a learner will:

LO1 Understand the concepts and principles of marketing in the travel and tourism sector

LO2 Understand the role of marketing as a management tool in travel and tourism

LO3 Understand the role of the marketing mix in the travel and tourism sector

LO4 Be able to use the promotional mix in travel and tourism.

Indicative content:

LO1 Understand the concepts and principles of marketing in the travel and tourism sector

Core concepts: concepts eg marketing concept and orientation, customer needs, wants and demands, products (and services) and markets, value, customer satisfaction and the exchange process, changing emphasis of travel and tourism marketing

Marketing environment: micro environment eg the tourism organisation, suppliers, intermediaries, customers, competitors; macro environment eg demography, economy, society, technology, politics, culture, tourism systems and destinations

Consumer markets: factors eg tourist motivations and determinants, models of consumer behaviour, consumer decision process, types of buyer behaviour, value-chain, customer value and satisfaction

Market segmentation: principles eg segmentation, targeting and positioning, segmentation bases, geographic, psychographic, demographic, behavioural, life-cycle stage, income, gender, geo-demographic, integrated methods, simple multivariate, advance multivariate, multistage, tourist typologies

LO2 Understand the role of marketing as a management tool in travel and tourism

Strategic planning: role eg strategic plans, Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis, the concept of the product life cycle (PLC)/tourist area life cycle (TALC), Boston Matrix, strategic and tactical objectives, Ansoff’s matrix, competitive advantage

Marketing research and market information: importance for eg travel and tourism managers, market information systems, defining the market, measuring current demand and tourism trends, the marketing research process, forecasting and demand measurement

Marketing and society: influence on eg society, social responsibility and ethics, regulations and public policy, the impact of marketing on society, consumerism, environmentalism, legal considerations, sustainability

LO3 Understand the role of the marketing mix in the travel and tourism sector

Role: key issues; importance of service sector

Marketing mix: product; price; place

Product: elements eg product features, advantages and benefits, tangible, intangible and service elements, product classification, product mix and portfolio analysis, product life cycle, product development and formulation, individual tourism business product, total tourism product (TTP), product differentiation and branding

Pricing: elements eg role of price in the marketing mix, price setting considerations, cost classification, factors affecting pricing decisions, approaches to pricing, cost-plus pricing, break-even pricing, value-based pricing, pricing strategies

Place: elements eg distribution channels, location and access, principals and intermediaries, channel behaviour and the organisation, vertical marketing, channel objectives and strategy, physical distribution and logistics

Service sector mix elements: elements eg the nature and characteristics of services, internal marketing, interactive marketing, service quality, people, partnerships, programming, packaging

LO4 Be able to use the promotional mix in travel and tourism

Promotional mix: nature and role eg public relations, selling, advertising and sales promotion, direct marketing, internet and online promotion, integrated communications, communication channels, promotional mix decisions, budgetary considerations, monitoring and evaluating promotions

Advertising and public relations: principles eg objectives, methods, reach, frequency, impact, creating copy, costs and budgeting, media planning, public relations activities and tools, limitations, evaluation, role of agencies

Sales promotion and personal selling: skills eg aims and objectives, reasons for growth of sales promotion and merchandising, points of sale, methods of sales promotion used in travel and tourism, importance of travel and tourism brochures, personal selling functions

Programme Specification

Accrediting Body:  EDEXCEL

Course: BTEC HND IN TRAVEL AND TOURISM MANAGEMENT

Unit: Personal and Professional Development

MODULE LEADER: Ana Afonso Gomes

LECTURER:

Wk	Lecture Schedule	Outcome of session	Activity/seminar and formative assessment	Resources
1	Introduction to the course module. Introduction to Marketing principles, definitions of marketing.	Introduction to the module, introduction to Ed excel examination board, introduction to the assignment and assessment criteria.	Tasks and activities will be given to students.	Unit handbook. Assignment criteria sheet Hand outs of the activities
2	Introduction to learning outcomes 1 Marketing environment: micro environment eg the tourism organisation, suppliers, intermediaries, customers, competitors; macro environment eg demography, economy, society, technology, politics, culture, tourism systems and destinations	Explore and discuss the Core concepts in Marketing: eg marketing concept and orientation, customer needs, wants and demands, products (and services) and markets, value, customer satisfaction and the exchange process, changing emphasis of travel and tourism marketing	Lecture , seminars and groups work and discussion analyse case studies	Power point Hand outs Text materials Advertisements from travel newspapers and magazines Use of travel prospectuses
3	LO 1 Introduction to Consumer markets	Analyse different Consumer markets in the travel and tourism sectors: to explore various  factors eg tourist motivations and determinants, models of consumer behaviour, consumer decision process, types of buyer behaviour, value-chain, customer value and satisfaction	Students to analyse prospectuses from travel agencies Group work Group presentations	Travel prospectuses and advertisement materials; whiteboard, IT- internet , google; ba.com; visit England; autratravel.com , etc
4	Formative feedback and support to address task 1
5	Deadline submission draft task 1 To finalise the understanding of LO1 - Market segmentation:	To analyse and explore the Market segmentation: principles eg segmentation, targeting and positioning, segmentation bases, geographic, psychographic, demographic, behavioural, life-cycle stage, income, gender, geo-demographic, integrated methods, simple multivariate, advance multivariate, multistage, tourist typologies	Explore travel newspapers and magazines	Travel supplements from Guardian, The Telegraph and Times newspaper WWW research
6	Introduction to LO2 Understand the role of marketing as a management tool in travel and tourism Marketing research and market information	To be able to Understand Marketing research and market information: importance for eg travel and tourism managers, market information systems, defining the market, measuring current demand and tourism trends, the marketing research process, forecasting and demand measurement	Students will in groups crate a sample of market research plan for a tourism organisation	Travel supplements from Guardian, The Telegraph and Times newspaper WWW research Hand out Travel prospectuses
7	LO 2 – To understand the Strategic planning	Strategic planning: role eg strategic plans, Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis, the concept of the product life cycle (PLC)/tourist area life cycle (TALC), Boston Matrix, strategic and tactical objectives, Ansoff’s matrix, competitive advantage		PPT Hand outs
8	Continuation of the analyse of LO 2 - Marketing and society: TASK 2 – working towards task 2	To understand the Marketing and society: influence on eg society, social responsibility and ethics, regulations and public policy, the impact of marketing on society, consumerism, environmentalism, legal considerations, sustainability task 2 support		PPT Hand outs ICT Tate Modern literature review as a platform for study to the module’s assignment
9	FORMATIVE SUPPORT FOR TASK 2 ADDRESSING 2.1, -----
10	Introduction to LO 3 Understand the role of the marketing mix in the travel and tourism sector To explore the Marketing mix: product; price; place Product:	Marketing mix: product; price; place Product: elements eg product features, advantages and benefits, tangible, intangible and service elements, product classification, product mix and portfolio analysis, product life cycle, product development and formulation, individual tourism business product, total tourism product (TTP), product differentiation and branding Pricing: elements eg role of price in the marketing mix, price setting considerations, cost classification, factors affecting pricing decisions, approaches to pricing, cost-plus pricing, break-even pricing, value-based pricing, pricing strategies Place: elements eg distribution channels, location and access, principals and intermediaries, channel behaviour and the organisation, vertical marketing, channel objectives and strategy, physical distribution and logistics	Lecturers, workshops and activities	White board, PPT , hand-outs
11	LO 3 Understand the role of the marketing mix in the travel and tourism sector Case studies on Marketing mix: product; price; place Product:	Explore case studies and analyse PLC and price strategies	seminars	hand-outs
12	Cont to Lo 3 Marketing Mix Working towards task 3 Introduction to LO 4 to Be able to use the promotional mix in travel and tourism	Working towards task 3 , task support analyse Promotional mix: nature and role eg public relations, selling, advertising and sales promotion, direct marketing, internet and online promotion, integrated communications, communication channels, promotional mix decisions, budgetary considerations, monitoring and evaluating promotions	Workshops, seminars	Textbooks, hand-outs,
13	LO 4 to Be able to use the promotional mix in travel and tourism	To analyse Promotional mix: nature and role eg public relations, selling, advertising and sales promotion, direct marketing, internet and online promotion, integrated communications, communication channels, promotional mix decisions, budgetary considerations, monitoring and evaluating promotions	Analyse of Case studies and addressing all the learning outcome	Assignment , e-learning, it, textbooks, hand-outs
14	Explore individual experiences through the engagement of leisure time on holidays and analyse how marketing as a role in the decision maker of deciding the holidays, hotels and form of transport used LO 4 Be able to use the promotional mix in travel and tourism Work towards task 4	Engagement of self  experience with task 1 and task 3 To analyse advertising and public relations: principles eg objectives, methods, reach, frequency, impact, creating copy, costs and budgeting, media planning, public relations activities and tools, limitations, evaluation, role of agencies Sales promotion and personal selling: skills eg aims and objectives, reasons for growth of sales promotion and merchandising, points of sale, methods of sales promotion used in travel and tourism, importance of travel and tourism brochures, personal selling functions	Case study and addressing all the learning outcome	Text book, hand outs, PPT, activities
15	Revision to address task 2 to task 4
16	ASSIGNEMTN SUPPORT
17	ASSIGNMENT SUPPORT
18	Assignment support	To support students in the successful completion of task 1- 4	Classes will be in the form of workshops, group work and seminars	Use of IT , text books, notebooks
19	Assessment /feedback	To support students in the successful completion of task 1- 4	Classes will be in the form of workshops, group work and seminars	Use of IT , text books, notebooks
20	Assessment/ feedback
21	Assessment /feedback

Recommended text books:

Dales, G. (2010) BTEC HND Travel and Tourism, Edexcel

BTEC HND TTM Level 4 and 5

Kotler, P. (1994) Marketing Management – Analysis Planning and Control, 8^th ed. Prentice Hall, Englewood Cliffs;

Middleton, V. (1994) Marketing in Travel and Tourism, Butterworth-Heinemann, Oxford.

Online resources:

Wikipedia.com

www.Ba.com

www.booking.com

www.thomascook.com

online resources through teachers and tutors membership

Module Leader: ANA AFONSO Gomes

Lecturer: *****************************

Campus: Wentworth house

Contact details: ************************

Assessment:

The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel.

Please read the instructions carefully while addressing the tasks specified.

Contribution: of the module

Outline Details:  Details enclosed in the assignment brief.

Teaching and Learning Activities

The module tutor(s) will aim to combine lectures with seminars, workshops, group presentations and tutorial activities. This environment will provide opportunities for the student to understand the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities, and discussion about the significant role of research in a global and local business environment.

2.3       Teaching Ethos

The college’s approach towards teaching and learning is simple and effective. The main aim of UKCBC is to assist learners in maximising their potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote success in both their academic studies and subsequent career.

2.3.1 Methods of Delivery:

LECTURES:

These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects of the subject so that learners can utilise their private study time more effectively.

SEMINARS:

These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any points of difficulty with the tutor and simultaneously develop their oral communication skills.

CASE STUDIES: An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they learn in their subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This assists in the assessment of the learner’s ability to apply to the real world the tools and techniques of analysis which they have learnt. The case study serves as a supplement to the theoretical knowledge imparted through the course work.

Plagiarism:

Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below:

Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)

Assessment:

The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel.

Please read the instructions carefully while addressing the tasks specified.

Contribution: 100% of the module

Outline Details: Details enclosed in the assignment brief

ASSESSEMENT

Unit 5 Marketing in Travel and Tourism               Module Code: R/601/1744
Learning Hours:  45 Hours.                                          Self-learning hours:  90 hours.
Course: HND TTM – Level 5         CREDIT VALUE: 15 CREDITS
Term:
Module Leader: Ana Afonso Gomes Lecturer:	Verifier: Mrs S Kotta

Learners Name
Registration Number
Learners Declaration: I certify that the work submitted for this unit is my own:
Signed:
Hand out Date:                                        Submission Date:

The Following Sections to be completed by the assessor:

Center Name:	UKCBC
Center Number:

Please note that the assessors signature below denotes conformation that he/she has in no way influenced the outcome of the assessment:

Assessors Name:
Assessors Signature:
Has the unit been Internally Verified?                  Y/N Date of verification:
Internal verifiers signature:
Internal verifiers assignment brief:

Due Dates
Issue Date		Final Due Date
Due Task- 1		Final Due Date for September 2013 intake	04/08/14
Due Task- 2		Final due date for Jan 2014 intake	05/11/14
Due Task- 3
Due Task – 4

Unit Outcomes

Outcome	Evidence for the criteria to pass.	Assessors decision			Internal verification decision. (agree, disagree)
TASK 1 Case Study Some of you will, one day, create your own business in the Travel, Tourism and /or hospitality industry. Examples of these sectors are hotels, B&B, restaurants and travel agencies. But before you do so you need to acquire experience in the Marketing department in the Travel and tourism industry. Therefore, for the purpose of the task 1, you work as an Assistant Marketing Manager for a Tour Operator Thomson Holidays. Thomson Management wishes to create a cultural package of 6 days to visit Denmark, Amesterdam, Lisbon and Porto. Your Manager asked you to write a report assessing the following: Address the case study above and answer the following
LO 1. Understand the concepts and principles of marketing in the travel and tourism sector	P1.1 discuss the core concepts of marketing for the travel and tourism sector	P1.1 (P,M,D)			P1.1 (P,M,D)
	P1.2  assess the impact of the marketing environment on individual travel and tourism businesses and tourist destinations	P1.2 (P,M,D)			P1.2 (P,M,D)
	P1.3 discuss the factors affecting consumer motivation and demand in the travel and tourism sector	P1.3 (P,M,D)			P1.3 (P,M,D)
	P1.4 analyse the principles of market segmentation and its uses in marketing planning	P1.4 (P,M,D)			P1.4 (P,M,D)
Summarized Feedback for Task 1(reflecting 1.1, 1.2, 1.3, 1.4, Pass merit and distinction.)
IV  comments towards Task 1
TASK 2   You still work as an Assistant Marketing Manager for the same tour operator. You understood that there is the need to create a marketing plan and a marketing research where you need to specify the importance of understanding the influence of marketing on society. Therefore you will have to create a report which addresses the following.
LO 2. Understand the role of marketing as a management tool in travel and tourism	P2.1- Analyse the importance of strategic marketing planning for a selected travel and tourism business or tourist destination	P2.1 (P,M,D)			P2.1 (P,M,D)
	P2.2- Discuss the relevance of marketing research and market information to managers in the travel and tourism sector	P2.2 (P,M,D)			P2.2 (P,M,D)
	P2.3 –  Assess the influence of marketing on society	P2.3 (P,M,D)			P2.3 (P,M,D)
Summarized Feedback for Task 2(reflecting 2.1, 2.2, 2.3, 2.4, Pass merit and distinction.)
IV  comments towards Task 2
TASK 3                                                   Case scenario The marketing mix is vital to get it right if an organisation wishes to meet out the marketing objectives. As a new marketing executive of London Gatwick Airport, describe its marketing mix. The airport would like to be more successful and this is why it has invited you to make recommendations. Address the above case scenario for the purpose and answer the following:
LO 3. To understand the role of the marketing mix in the travel and tourism sector	P3.1 discuss issues in the product, price and place elements of the marketing mix	P3.1 (P,M,D)				P3.1 (P,M,D)
	P3.2-  assess the importance of service sector mix elements to the travel sector	P3.2 (P,M,D)				P3.2 (P,M,D)
	P3.3 apply the concept of the total tourism product to an individual tourism business – London Gatwick airport	P3.3 (P,M,D)				P3.3 (P,M,D)
Summarized Feedback for Task 3(reflecting 3.1, 3.2, 3.3, 3.4, Pass merit and distinction.)
IV  comments towards Task 3
TASK 4                                    Case Scenario You work for Sheraton Hotel in Piccadilly in London. The boutique hotel has several luxurious double rooms, and targets the cultural and upper middle class travellers and business tourists. The Hotel will be launching its after summer promotional sales. As the marketing trainee you have been asked to prepare some suggestions on promotional mix and to present them to your boss and to your team. This task is your first serious assignment and whether you will be offered a permanent position after your training has been completed depends on your performance. Address the above case scenario for the purpose and answer the following.
TASK 4 LO4 Be able to use the promotional mix in travel and tourism	P4.1  Assess the integrated nature and role of the promotional mix	P4.1 (P,M,D)				P4.1 (P,M,D)
	P4.2 Plan and justify an integrated promotional campaign for the Sheraton hotel.	P4.2 (P,M,D)				P4.2 (P,M,D)
Summarized Feedback for Task 4(reflecting 4.1 and 4.2 Pass merit and distinction.)
IV  comments towards Task 4
Grade given by the Assessor: Pass Merit Distinction Assessors  Signature:  Date:
IV Grading Check:Comments if any: Agree Disagree  Modify grade to IV signature: Date:
Students feedback: Student Signature: Date:>
Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below: Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)

 ASSIGNMENT

This is an internally assessed unit.

TASK 1 to TASK 5: You are required to follow the instructions as specified towards each task and support evidence through the research conducted, mentioned above, using supportive materials like books, websites, etc., and give a feedback on the findings by relating your arguments to the relevant case scenarios as specified towards each task:

TASK 1

Scenario

Some of you will, one day, create your own business in the Travel, Tourism and /or hospitality industry. Examples of these sectors are hotels, B&B, restaurants and travel agencies. But before you do so you need to acquire experience in the Marketing department in the Travel and tourism industry. Therefore, for the purpose of the task 1, you work as an Assistant Marketing Manager for a Tour Operator Thomson Holidays.

Thomson project Management wishes to create a cultural package of 6 days to visit Denmark, Amesterdam, Lisbon and Porto. Your Manager asked you to write a report assessing the following:

Address the case study above and answer the following

LO 1. Understand the concepts and principles of marketing in the travel and tourism sector

P1.1 Discuss the core concepts of marketing for the travel and tourism sector

P1.2 assess the impact of the marketing environment on individual travel and tourism businesses and tourist destinations

P1.3 discuss the factors affecting consumer motivation and demand in the travel and tourism sector

P1.4 analyse the principles of market segmentation and its uses in marketing planning

TASK 2

You still work as an Assistant Marketing Manager for the same tour operator. You understood that there is the need to create a marketing plan and a marketing research where you need to specify the importance of understanding the influence of marketing on society.

Therefore you will have to create a report which addresses the following.

LO 2.  Understand the role of marketing as a management tool in travel and tourism

P2.1- Analyse the importance of strategic marketing planning for a selected travel and tourism business or tourist destination

P2.2- Discuss the relevance of marketing research and market information to managers in the travel and tourism sector

P2.3 – Assess the influence of marketing on society

TASK 3

Scenario

The marketing mix is vital to get it right if an organisation wishes to meet out the marketing objectives. As a new marketing executive of London Gatwick Airport, describe its marketing mix. The airport would like to be more successful and this is why it has invited you to make recommendations.

Address the above case scenario for the purpose and answer the following:

LO 3. To understand the role of the marketing mix in the travel and tourism sector

P3.1 Discuss issues in the product, price and place elements of the marketing mix

P3.2-Assess the importance of service sector mix elements to the travel sector

P3.3 Apply the concept of the total tourism product to an individual tourism business – London Gatwick airport

TASK 4

 Scenario

You work for Sheraton Hotel in Piccadilly in London. The boutique hotel has several luxurious double rooms, and targets the cultural and upper middle class travellers and business tourists. The Hotel will be launching its after summer promotional sales. As the marketing trainee you have been asked to prepare some suggestions on promotional mix and to present them to your boss and to your team. This task is your first serious assignment and whether you will be offered a permanent position after your training has been completed depends on your performance.

Address the above case scenario for the purpose and answer the following

LO4:  Be able to use the promotional mix in travel and tourism

P4.1 Assess the integrated nature and role of the promotional mix

P4.2 Plan and justify an integrated promotional campaign for the Sheraton hotel.

Assignment Guidelines:

• Use a standard report structure, Word-process the report and use Normal script of a proper font size 12.
• Produce an academic report, detailing the above issues with a word limit of 4000 to 4500 words.
• Complete the title page and sign the statement of authenticity.
• The Assignment sheet should be attached in the front.
• Submit the document in a folder in the form of a file as well as a soft copy on the submission date.
• It should be uploaded on E-Learning platform before the deadline and submitted on the 17 September 2013 and sign the submission form of the college.
• Assignments submitted after the deadline will not be accepted unless mitigating and may be entitled for a late fee.
• Collusion and Plagiarism must be avoided.
• Start each answer on a new page and pages should be numbered. Highlight each question clearly.
• Include a Bibliography at the end of the assignment and use the Harvard referencing system.
• All work should be comprehensively referenced and all sources must be fully acknowledged, such as books and journals, websites (include the date of visit), etc.
• Try to give the page numbers, publishers' details and the year of publication
• In order to pass you need to address all the LO
• In order to get a merit you need to address the characteristics of M1, M2,M3
• In order to get a Distinction you need to address the characteristics of D1, D2 and D3.Use a common format for the questions, for example:
• Introduction (analyze the question.)
• Underpinning Knowledge (write about the relevant theory/points)
• Applied knowledge(Data Analysis)
• Conclusions and Recommendations (summarizing the whole scenario keeping in view pass, merit, distinction criteria.)

Student feedback form with the Assessment Grid indicating their pass, merit and distinction:

Name:  Registration Number:

Unit: Marketing for travel and tourism

Outcomes/criteria:	Indicative characteristics	Possible evidence	Feedback
P1.  P2.  P3. P4.	As per the assessment criteria specified for pass  Do  Do Do	Task 1  Task 2  Task 3  Task 4
Merit Description:
M. Identify and apply strategies to find appropriate solutions.	. Relevant theories and techniques have been applied.
	. Effective judgments have been made.
	. Complex problems with more than one variable have been explored.
	. An effective approach to study and research has been used.
M2. Select/ design and apply appropriate methods/ techniques.	. A range of methods and techniques has been applied.
	. A range of sources of information used.
	. The selection of methods and techniques justified.
	. Complex information/data have been synthesized and processed.
	.Appropriate learning methods/ techniques applied.
M3. Present and communicate appropriate findings.	. Appropriate structure and approach has been used.
	. Logical and coherent arguments have been presented
	. Technical language accurately used.
	. A range of methods of presentation has been used.
	. Familiar and unfamiliar contexts have been used.
	. It is appropriate for familiar and unfamiliar audiences.
Distinction Description:
D1. Use critical reflection to evaluate own work and justify valid conclusion.	. Synthesis has been used to generate and justify valid conclusions
	. The validity of results has been judged
	. Self-criticism of approach has taken place.
	. Evaluation has taken place using defined criteria
	. Realistic improvements have been proposed against defined characteristics for success.
D2. Take responsibility for managing and organizing activities.	Autonomy/independence demonstrated
	Substantial activities/projects or investigations have been planned, managed and organized.
	The unforeseen has been accommodated.
	The importance of interdependence has been recognized.
D3. Demonstrate convergent, lateral and creative thinking	Ideas generate and decisions taken
	Convergent and lateral thinking have been applied
	Capacity for innovation and creative thought has been used.
	Receptiveness to new ideas has demonstrated.
	Unfamiliar contexts have been applied.

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This is a solution of Tourist Destinations Assignment Help that describes about  Developing business

Tourist Destinations Assignment Help

Introduction

This unit introduces learners to the main UK and worldwide tourist destinations in terms of visitor numbers and income generation and their location. Learners will look into the cultural, social and physical features of those destinations and the issues and trends that affect their popularity, as part of the essential selling skills and knowledge needed by managers within the travel and tourism sector.
Through studying visitor numbers, statistics and other relevant data, learners should be more aware of past issues affecting tourism, enabling them to appreciate the impact they can have on a destination and its continued popularity.

Aim:

The aim of this unit is to enable learners to gain understanding of UK and worldwide destinations, their cultural, social and physical features, their characteristics and issues affecting their popularity
Learning Outcomes and assessment criteria:

On successful completion of this unit a learner will:

1 Understand the scope of key UK and worldwide tourist destinations

2 Understand the cultural, social and physical features of tourist destinations

3 Understand how the characteristics of destinations affect their appeal to tourists

4 Understand issues likely to affect the popularity of tourist destinations

Indicative content:

LO1 Understand the scope of key UK and worldwide tourist destinations

Main destinations: by income generated, visitor numbers and tourism statistics

Tourist destinations: major tourist destinations selected from UK, Europe and the rest of the world

Generators: source of tourists

LO2 Understand the cultural, social and physical features of tourist destinations

Cultural: resources eg museums, monuments, churches, megaliths, festivals, food, drink, music

Social: social groups eg national, regional, religious; needs of different customer groups; impact of tourism on resources and the local community; carrying capacity; sustainability; local and national government policies; alternatives to mass market

Physical: landscape eg geology of lakes, mountains, coastline, profile of beaches, flora and fauna, preferences of landscape; effects of people and the need for conservation eg urban infrastructure, water supply, sanitation, transport networks

LO3 Understand how the characteristics of destinations affect their appeal to tourists

Economic characteristics: economic business growth and development; the process of economic development in countries eg pre-industrial society, industrial to a service economy; components of gross domestic product; provision of consumer goods; exportation of primary products; fluctuation of process in export markets; dependency on industrial countries; tourism as an economic alternative

Physical characteristics: physical conditions eg poor urban infrastructure, lack of clean water supply, inadequate sanitation, lack of utilities, poor transport network

Social characteristics: eg population pressures, infant mortality, life expectancy, migration  from rural to urban living, levels of poverty, construction and roles of family units, quality of life, incidence of disease, literacy levels, role of women and children

Political characteristics: forms of government eg absolutist, democratic, emergent democracy, tribal, theocratic; corruption, international links; use of tourism as a political tool e.g. Cuba, Burma

Destinations: selected from UK, Europe and the rest of the world, leading destinations, developing destinations

Appeal: popularity, change in visitor numbers, types of visitor eg business, pleasure, visiting friends and relatives; change, product life cycle.

LO 4 Understand issues likely to affect the popularity of tourist destinations

Issues: e.g. climate, global warming, Arctic flows, ocean current, natural disasters, natural phenomena; sustainability; political eg use of tourism as a political tool, human rights, growth of nationalism and religious fundamentalism; terrorism; economics; trade links, sports links, linguistic links, ethical, role of the media, conflict with agriculture

Popularity: visitor numbers, statistics, economic data; tourist generation e.g. factors determining demand, reason for growth; world distribution – domestic and international

Programme Specification

Accrediting Body:  ED EXCEL

Course: BTEC HND in Travel and Tourism Management

Unit: 9 TOURIST DESTINATIONS

Week	Lecture Schedule	Outcome of session	Activity/seminar and formative assessment	Resources
Introduction to the course module	Learning outcomes and Assessment criteria for pass
Week 2	Introduction: Main destinationsIncome generated,Visitor numbers, tourism statistic Tourism destination UK and Worldwide	Understand the scope of key UK and worldwide tourist destinations Introduction  LO 1 and to the Assignment Pass criteria 1.1 analyse main tourist destinations and generators of the world in terms of visitor numbers and income generation	Group work and analyse the tourism destinations in Europe and worldwide in the travel prospectuses. Case study.	Text book, Journals IT websites Travel agencies and tour operators prospectuses, travel magazines
Week 3	Tourist  destinations Major tourist destinations  e.g. UK  and worldwide   Generators Source of tourists	Understand the scope of key UK and worldwide tourist Destinations To understand the pass criteria for task 1 – P1.1 and P1.2 1.2 analyse statistics to determine tourism destination trends and predict future trends	Students to work in groups and seminars,analyse the tourism destinations in Europe and worldwide in the travel prospectuses,Case Study	Text book, journals Internet, Power points, travel prospectuses brought by the lecturer and the students.Geographic maps brought by students
Week 4	Tourist destinations: Income Generators in UK and worldwide
Week 5	Tourist destinations Cultural Features -Resources e.g.  Museums, monument, festivals, food, drink, music, churches.	Understand the cultural, social and physical features of tourist destinations To understand P2.1 analyse cultural, social and physical features of tourist destinations explaining their appeal to tourists
Week  6	Tourist destinations Social Feature - Impact of tourism on  resource, -Local community, Social group, -Local and government policies -Alternative to mass market, -Sustainability,-Needs different customer	Understand the cultural, social and physical features of tourist destinations To understand P2.1 analyse cultural, social and physical features of tourist destinations explaining their appeal to tourists	Students to work in groups, analyse the tourism destinations in Europe and worldwide in the travel prospectuses	Text book, journals Internet,
Week 7	Tourist destinations Physical Feature -Effect of people and the need for conservation e.g. urban infrastructure, water supply, sanitation, transport networks. -Landscape e.g. Coastline, profile of beaches, preference of landscape, mountain	Understand the cultural, social and physical features of tourist destinations To understand P2.1 analyse cultural, social and physical features of tourist destinations explaining their appeal to tourists P.2 .2 compare features of developing and leading tourist destinations	Lecturer, seminars and workshops: Students to work in group.	Text book, journals Internet, Power points, travel prospectuses brought by the lecturer and the students.Geographic maps brought by students
Week 8	Characteristics of destinations affect their appeal to tourist Economic  characteristics - Economic growth and development, -The process of economic development in countries e.g. pre industrial society, tourism as economic alternative, exploitation of product, export market	Understand how the characteristics of destinations affect their appeal to tourists To understand P3.1 and compare the appeal of current leading tourist destinations with that of currently developing tourist destinations.P3.2 3.2 evaluate how characteristics of a tourist destination affect its appeal	Lecturer, seminars and workshops: Students to work in group.	Text book, Journals, Websites search Travel magazines and travel prospectuses
Week 9	Physical Characteristics -          Physical conditions e.g. poor urban infrastructure, lack of water supply, inadequate sanitation, lack of utilities. Etc	Understand how the characteristics of destinations affect their appeal to tourists To understand P3.1 and compare the appeal of current leading tourist destinations with that of currently developing tourist destinations. P3.2 3.2 evaluate how characteristics of a tourist destination affect its appeal	Lecturer, seminars and workshops: Students to work in group	Text book, Journals, Websites search Travel magazines and newspaper’s articles
Week 10	Social characteristic -  Population pressure -  Quality of life Construction roles of family units -   Literacy levels, -   Incidence of disease. etc	Understand how the characteristics of destinations affect their appeal to tourists To understand P3.1 and compare the appeal of current leading tourist destinations with that of currently developing tourist destinations. P3.2 3.2 evaluate how characteristics of a tourist destination affect its appeal	Lecturer, seminars and workshops: Students to work in group	Text book, Journals, Websites search Travel magazines and newspaper’s articles
Week 11	Political characteristic -          forms of government; -          tourism as a political tool e.g. Cuba, Burma, etc	Understand how the characteristics of destinations affect their appeal to tourists To understand P3.1 and compare the appeal of current leading tourist destinations with that of currently developing tourist destinations. P3.2  evaluate how characteristics of a tourist destination affect its appeal	Lecturer, seminars and workshops: Students to work in group	Text book, Journals, Websites search Travel magazines and newspaper’s articles
Week 12	Destinations: UK, Europe and the rest of world, leading destinations, developing destinations. Appeals: -Popularity, -change in visitor numbers - Types of visitor, -change - product life. etc	Understand how the characteristics of destinations affect their appeal to tourists To understand P3.1 and compare the appeal of current leading tourist destinations with that of currently developing tourist destinations. P3.2  evaluate how characteristics of a tourist destination affect its appeal	Text books, journal seminars , Activities, Working towards the assignment	Text book, Journals, Websites search Travel magazines and newspaper’s articles bbc.co.uk/news
Week 13	Issues likely to affect the popularity of tourist destination - climate -   global warming -          natural disasters -          sustainability -          conflict with agriculture -          economic trade links, -          use tourism as political tool, etc.	Understand issues likely to affect the popularity of tourist destinations To understand P4.1 analyse issues that affect the popularity of tourist destinations. P4.2 discuss the potentials for responsible tourism to enhance the host community at worldwide tourist destination	Text books, journal seminars , Activities, Working towards the assignment	Text book, Journals, Websites search Travel magazines and newspaper’s articles bbc.co.uk/news
Week 14	Tourists destinations: UK and worldwide	Understand the scope of key UK and worldwide tourist destinations Introduction  LO 1 and to the Assignment Pass criteria 1.1 analyse main tourist destinations and generators of the world in terms of visitor numbers and income generation	Student’s individual work towards task 1 and task 2	Text book, Journals, Websites search Travel magazines and newspaper’s articles bbc.co.uk/news
Week 15	Characteristics of destinations	To work towards task 3 and task  4	Student’s individual work towards tasks	Textbook, journals, website

Recommended text and links:

Gillian, D. (2010) Travel and Tourism, BTEC edexcel HND Level 3, book 1 and Book2  Please use the right book with the right level.Travel and Tourism Management, BTEC HND TTM Level 4 and 5 Worldwide Destinations: The Geography of Travel and Tourism by B. Boniface, C. Cooper and Robyn Cooper (2012)

Tourism: Principles and Practices (2005) by Chris Cooper, Stephen Wanhill, John Fletcher and David Gilbert

Journals and newspapers

Travel supplement from weekly and daily newspapers – e.g. The Guardian, Times, The Daily Telegraph

Travel prospectuses e.g. Intrepid, Thomson, Signature – Thomas Cook;

UK and Worldwide geographical maps

Visit England, Scotland and Wales flyers and prospectuses

Lecturer: Mr. Olumide Ologan

Email address: ologanmide@yahoo.com

Campus: Wentworth house and Lord House

Assessment:

The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel.

Please read the instructions carefully while addressing the tasks specified.

Contribution: of the module

Outline Details:  report approx 4000 words.   Details enclosed in the assignment brief.

Teaching and Learning Activities

The module tutor(s) will aim to combine lectures with tutorial activities. This environment will provide opportunities for the student to understand the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities, and discussion about the significant role of research in a global and local business environment.

2.3       Teaching Ethos

The college’s approach towards teaching and learning is simple and effective. The main aim of UK CBC is to assist learners in maximising their potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote success in both their academic studies and subsequent career.

2.3.1 Methods of Delivery:

LECTURES:

These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects of the subject so that learners can utilise their private study time more effectively.

SEMINARS:

These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any points of difficulty with the tutor and simultaneously develop their oral communication skills.

CASE STUDIES: An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they learn in their subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This assists in the assessment of the learner’s ability to apply to the real world the tools and techniques of analysis which they have learnt. The case study serves as a supplement to the theoretical knowledge imparted through the course work.

Plagiarism:

Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below:

Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)  Read more About : Market Strategy For New Solutions At Getronics

Assessment:

The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel.

Please read the instructions carefully while addressing the tasks specified.

Contribution: 100% of the module

Outline Details:  report approx 4000 words.   Details enclosed in the assignment brief

ASSESSEMENT

Unit: 9 TOURIST DESTINATION
Learning Hours:  63Hours.                                          Self-learning hours:  87 hours.
Course: HND TTM – Level 4            CREDIT VALUE: 15 CREDITS
Term: Sept 2013 – Jan 2014
Lecturer: Olumide Ologan	Verifier: Mrs. S. Kotta

Learners Name
Registration Number
Learners Declaration: I certify that the work submitted for this unit is my own:
Signed:
Hand out Date:                                        Submission Date:

The Following Sections to be completed by the assessor:

Center Name:	UKCBC
Center Number:	08640

Please note that the assessors signature below denotes conformation that he/she has in no way influenced the outcome of the assessment:

Assessors Name:
Assessors Signature:
Has the unit been Internally Verified?                  Y/N Date of verification:
Internal verifiers signature:
Internal verifiers assignment brief:

Issue Date		28/05/14
Due Task- 1	18/06/14	Deadline for Jan 2014 intake	Thursday 18th  December 2014
Due Task- 2	18/07/14
Due Task- 3	18/08/14
Due Task - 4	18/09/14

Unit Outcomes

Outcome

Evidence for the criteria to pass.

Assessors decision

Internal verification decision. (agree, disagree)

TASK 1 You work as a tour operator in the travel and tourism industry. The new operational manager has recognized that there are challenges in the tourist destinations in UK and worldwide. He wants you to produce an information pack to enable him make good decisions and planning that might be pursued to further improvement. P 1.1 In your information you have to analyse the main tourist destinations for each country e.g. UK or worldwide country and to research the main generators in the world in terms of visitor numbers and income generation.  For example by  identifying the number of visitors , nights and spending by purpose  and by country of visit in recent data available P 1.2 In that pack you have to analyse statistics to determine tourism destination trends and predict future trends Address the LO 1 and the scenario for the purpose of the assignment in task 1 (approx 1000 words).

LO 1 Understand the scope of key UK and worldwide tourist destinations

P1.1- analyse main tourist destinations and generators of the world in terms of visitor numbers and income generation

P1.1 (P,M,D)

P1.1 (P,M,D)

P1.2-  Analyse statistics to determine tourism destination trends and predict future trends

P1.2 (P,M,D)

P1.2 (P,M,D)

Summarized Feedback for Task 1(reflecting 1.1 and 1.2- Pass merit and distinction.)

IV  comments towards Task 1

TASK 2 In this task learner is asked to carry out group research for the chosen the worldwide tourist destinations as for example UK, EU or any other country. Using the LO1 Scenario you need to carry out a research to address LO2 and support your individual work by using text books, journal, website, etc. submit individual report.  (approx. 1000 words)

LO 2. Understand the cultural, social and physical features of tourist destinations

P2.1- Analyse the cultural, social and physical features of the worldwide  tourist Destination selected by you explaining their appeal to tourists

P2.1 (P,M,D)

P2.1 (P,M,D)

P2.2- Compare features of a tourist destination in a developing country and leading tourist Destinations

P2.2 (P,M,D)

P2.2 (P,M,D)

Summarized Feedback for Task 2(reflecting 2.1, 2.2, Pass merit and distinction.)

IV  comments towards Task 2

TASK 3 Case Scenario You work in the product development department of a Signature the department of luxurious and adventure tourism of the tour operator Thomas Cook. You are required to investigate a leading worldwide tourist destination and a new and emerging destination from a developing country (e.g.UK, EU, Nepal or any developing country). Address the LO3 you need to provide a report as referred in the above scenario and  for the purpose answer the following (approx. 1000 words)

LO3.  Understand how the characteristics of destinations affect their appeal to tourists

P3.1 Compare the appeal of current leading tourist destinations with that of currently developing tourist destinations

P3.1 (P,M,D)

P3.1 (P,M,D)

P3.2-  Evaluate how characteristics of a tourist destination affect its appeal

P3.2 (P,M,D)

P3.2 (P,M,D)

Summarized Feedback for Task 3(reflecting 3.1, 3.2 Pass merit and distinction.)

IV  comments towards Task 3

TASK 4 Case Scenario You work as an Ecotourism Consultant for the department of eco-travel of an emerging worldwide tourist destination selected by you e.g. UK, EU Costal-Rican, Kenyan, Ghana, Nepal, etc. Your job is to create a report addressing the tasks as specified in P4.1 and P4.2. Address the  LO4 and the case scenario above and for the purpose and answer the following (approx. 1000 words)

LO 4. Understand issues likely to affect the popularity of tourist destinations

P4.1  Analyse issues that affect the popularity of tourist destinations

P4.1 (P,M,D)

P4.1(P,M,D)

P4.2 Discuss the potential for responsible tourism to enhance the host community at the worldwide tourist destination selected by you.

P4.2 (P,M,D)

P4.2(P,M,D)

Summarized Feedback for Task 4(reflecting 4.1, 4.2, 4.3, Pass merit and distinction.)

IV  comments towards Task 4

Merit grades awarded

M1

M2

M3

P1

P2

P3

P4

Distinction grades awarded

D1

D2

D3

Resubmit :

Any other comments

Grade given by the Assessor: Pass                                            Merit                              Distinction Assessors  Signature: Date:

IV Grading Check:                                    Comments if any: Agree Disagree                                                   Modify grade to IV signature: Date:

Students feedback: Student Signature:                        Date: I assure that this is my work. Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below: Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)

 ASSIGNMENT

This is an internally assessed unit. In this assignment you will have the opportunity to show your knowledge and understanding of the UK, European and worldwide tourist destinations. You need to be able to understand and explain the main appealing factors of the different tourist destinations and to be able to locate the worldwide tourist destinations in a geographic map. The purpose of this unit is to enable you to become familiar with the tourist products, major popular tourist destinations in UK, Europe and worldwide and to enable you to become familiar with its culture, geography, economy, temperature and factors which appeal and deter tourists to visit those touristic places. Ultimately the aim of this unit is to prepare you to work in the travel and tourism industry. The example will be that you will be able to work either for a tour operator or for a travel agency where you need to quickly locate and assess the tourist destination requested by your client, in terms of its potential factors that might attract your potential clients to visit it and therefore which will enable you to sell the tourist product efficiently.

In order to pass this assignment you will have to successfully complete TASK 1 to TASK 4. For these you are required to follow the instructions as specified towards each task and support with research by using supportive materials like books, websites, articles from newspapers and travel magazines, online articles, to visit the country’s tourist destination embassy and collect promotional flyers and prospectuses, etc, and give a feedback on the findings by relating your arguments to the relevant case studies as specified towards each task.

Plagiarism from other projects or student’s projects or online resources will not be tolerated. Copies from websites will not be accepted. You can, however, copy quotations from an online article. All quotations need to be clearly mentioned and a bibliography and a reference system in place according to Harvard reference system or as used on social sciences.

LO 1 Understand the scope of key UK and worldwide tourist destinations.

Task 1

You work as a tour operator in the travel and tourism industry. The new operational manager has recognized that there are challenges in the tourist destinations in UK and worldwide. He wants you to produce an information pack to enable him make good decisions and planning that might be pursued to further improvement.

P 1.1 In your information you have to analyse the main tourist destinations for each country e.g. UK or worldwide country and to research the main generators in the world in terms of visitor numbers and income generation.  For example by  identifying the number of visitors , nights and spending by purpose  and by country of visit in recent data available

P 1.2 In that pack you have to analyse statistics to determine tourism destination trends and predict future trends

Address the LO 1 and the scenario for the purpose of the assignment in task 1 (approx 1000 words).

LO2 Understand the cultural social and physical features of tourist destinations

Task 2

In this task learner is asked to carry out research by the chosen worldwide tourist destinations for example UK, EU or any other country. Using the LO1 Scenario.

P2.1 Analyse the cultural, social and physical features of the worldwide tourist destination selected by you explaining their appeal to tourists

P.2.2 Compare features of a tourist destination in a developing country and leading tourist Destinations.

Address the LO2 you need to carry out a research to support your individual work by using text books, journal, website, etc. submit individual report.  (approx. 1000 words)

LO 3 Understand how the characteristics of destinations affect their appeal to tourists

TASK 3

Case Scenario

You work in the product development department of a Signature the department of luxurious and adventure tourism of the tour operator Thomas Cook. You are required to investigate a leading worldwide tourist destination and a new and emerging destination from a developing country (e.g.UK, EU, Nepal or any developing country). Addressing the LO3, you need to provide a report as referred in the above scenario and for the purpose answer the following (approx. 1000 words)

P 3.1 Compare the appeal of current leading tourist destinations with that of currently developing tourist destinations

P 3.2 Evaluate how characteristics of a tourist destination affect its appeal

LO 4 Understand issues likely to affect the popularity of tourist destinations.

TASK 4

Case Scenario:  You work as an Ecotourism Consultant for the department of eco-travel of an emerging worldwide tourist destination selected by you e.g., UK, EU Costal-Rican, Kenyan, Ghana, Nepal, etc. Your job is to create a report addressing the tasks as specified in P4.1 and P4.2. Address the LO4 as specified with the case scenario specified for the purpose and answer the following (approx. 1000 words)

P 4.1 Analyse issues that affect the popularity of tourist destinations

P 4.2 Discuss the potential for responsible tourism to enhance the host community at worldwide tourist destinations 

Assignment Guidelines: 

• Use a standard report structure, Word-process the report and use Normal script of a proper font size 12.
• Produce an academic report, detailing the above issues with a word limit of 4000 words.
• Complete the title page and sign the statement of authenticity.
• The Assignment sheet should be attached in the front.
• Submit the document in a folder in the form of a file as well as a soft copy on the submission date.
• It should be uploaded on E-Learning platform before the deadline and submitted to -------- and sign the submission form of the college.
• Assignments submitted after the deadline will not be accepted unless mitigating and may be entitled for a late fee.
• Collusion and Plagiarism must be avoided.
• Start each answer on a new page and pages should be numbered. Highlight each question clearly.
• Include a Bibliography at the end of the assignment and use the Harvard referencing system.
• All work should be comprehensively referenced and all sources must be fully acknowledged, such as books and journals, websites (include the date of visit), etc.
• Try to give the page numbers, publishers' details and the year of publication
• In order to pass you need to address all the LO
• In order to get a merit you need to address the characteristics of M1, M2,M3
• In order to get a Distinction you need to address the characteristics of D1, D2 and D3.Use a common format for the questions, for example:
• Introduction (analyze the question.)
• Underpinning Knowledge (write about the relevant theory/points)
• Applied knowledge(Data Analysis)
• Conclusions and Recommendations (summarizing the whole scenario keeping in view pass, merit, distinction criteria.)

Student feedback form with the Assessment Grid indicating their pass, merit and distinction:

Name:                                                                               Registration Number:

Unit: 9 Tourist Destinations

Outcomes/criteria:	Indicative characteristics	Possible evidence	Feedback
P1. P2. P3. P4.	As per the assessment criteria specified for pass Do Do Do	Task 1 Task 2 Task 3 Task 4
Merit Description:
M. Identify and apply strategies to find appropriate solutions.	. Relevant theories and techniques have been applied.
	. Effective judgments have been made.
	. Complex problems with more than one variable have been explored.
	. An effective approach to study and research has been used.
M2. Select/ design and apply appropriate methods/ techniques.	. A range of methods and techniques has been applied.
	. A range of sources of information used.
	. The selection of methods and techniques justified.
	. Complex information/data have been synthesized and processed.
	.Appropriate learning methods/ techniques applied.
M3. Present and communicate appropriate findings.	. Appropriate structure and approach has been used.
	. Logical and coherent arguments have been presented
	. Technical language accurately used.
	. A range of methods of presentation has been used.
	. Familiar and unfamiliar contexts have been used.
	. It is appropriate for familiar and unfamiliar audiences.
Distinction Description:
D1. Use critical reflection to evaluate own work and justify valid conclusion.	. Synthesis has been used to generate and justify valid conclusions
	. The validity of results has been judged
	. Self-criticism of approach has taken place.
	. Evaluation has taken place using defined criteria
	. Realistic improvements have been proposed against defined characteristics for success.
D2. Take responsibility for managing and organizing activities.	Autonomy/independence demonstrated
	Substantial activities/projects or investigations have been planned, managed and organized.
	The unforeseen has been accommodated.
	The importance of interdependence has been recognized.
D3. Demonstrate convergent, lateral and creative thinking	Ideas generate and decisions taken
	Convergent and lateral thinking have been applied
	Capacity for innovation and creative thought has been used.
	Receptiveness to new ideas has demonstrated.
	Unfamiliar contexts have been applied.

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