Showing posts with label BTECH HND Travel and Tourism. Show all posts
Showing posts with label BTECH HND Travel and Tourism. Show all posts

Thursday, 3 January 2019

Train Route Finder Assignment Help

Train Route Finder Assignment Help

You are to develop a train route finder program in C++.

train-route-finder-assignment-helpThe program is for a company which is in charge of five train stations in central England and users need to find journey times, routes (i.e., which stops link these five stations), and costs for journeys between the five stations. Information on routes (stops between stations) can only be added, or loaded from file, by an administrator when the program is running.
The following table provides the station names, costs and journey times for the journeys (first value cost in £, second value travel time in minutes; rows indicate the origin and columns the destinations: a journey from Leicester to Derby hence costs £13.00 while the return journey costs £13.70):
Train StationsLeicesterLoughboroughNottinghamDerbyYork
Leicester-2.50/103.50/3013.00/4823.50/65
Loughborough2.50/10-1.50/152.25/2311.50/60
Nottingham3.50/301.50/15-2.50/1211.50/40
Derby13.70/482.00/252.50/10-11.20/45
York22.20/7012.00/6011.20/4011.20/45-
Your program should have an interface with seven options: Time, Price, Route, Split Ticket, Sort Routes, Admin and End (which terminates the program).
The Admin option takes the user to another (Administrator) interface (no login/password is required for entering the Admin menu) with the following four options: Input route; Save route; Retrieve route; Exit (back to the previous menu).

Functionality for each of the menu options is explained in the following:

  • Time: Provides the time of travel between two stations presented in hours and minutes.
  • Price: The cost of travelling between any two of the five stations. Note, that if the user is travelling on the last day of the month, the fare should be reduced by 10% (and a message displayed to say that this has been done). This is a discount scheme offered by the train company. The system will therefore need to ask the user the date on which they are travelling. While dates should be entered as numbers (e.g. 26/5/2015), the output should be more verbose with the name of the month written out (e.g. 26 May 2015).
  • Route: Displays a list of stops that are made between two stations. These stops are added by using the Admin option menu or retrieving the information from a previously saved data file. When the program is first run, it should check for a default data file containing route information; if such a file does not exist, there will not be any stops between stations.
  • Split Ticket: As you can see from the table, e.g. going from Leicester to Loughborough and from there onwards to Derby is cheaper than going from Leicester to Derby directly. This option should hence allow the user to search for such cheaper journeys by splitting it into two separate journeys with a combined lower price. Note, that in here you are expected to arrive at such splits programmatically and not by reading off such splits from the provided table and hardcoding them in the application.
  • Sort Routes: Should list all (20) routes sorted by a criterion specified by the user. The program should allow sorting by price, time, and number of stops en route.
  • Input route: Allows the administrator to add as many stops as they like between any two stations. For example, one might add ‘Barrow on Soar’, ‘Rothley’, and ‘Quorn’ as stops between Leicester and Loughborough. You could ask the user how many stops they wish to add before they enter each of the stops in turn.
  • Save route: Save all the information on journey stops (i.e. all stops for all routes) to a file in a format of your choosing (you do not need to save costs and journey times as they are fixed and we assume that although we can add stops this does not affect the overall journey time). The Admin should be given the option to save this information either in the default data file used by the program or in another route information file.
  • Retrieve route: Read in all the information on journey stops from a user selected file (a file saved using the previous option). This should overwrite any existing data in the program when it is running. 
Make sure that your program is able to cope appropriately with unexpected input (e.g. a user trying to find the cost of travel from station A to station A, or entering an invalid date), and that all the output is clear and neatly formatted.

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Thursday, 20 December 2018

Marketing Management

HI5004 Marketing Management
Tri1 2015
Individual Essay Guidelines  
Worth 20%        Due Week 9 (Block Mode)
5 pm Fri   
Marks 20            Words 1500 
  • Choice of Topic from the subject outline and the following list.
  • You need to follow Harvard Reference style
  • General presentation of the essay with headings and subheadings.
  • Research atleast 2 to 3 articles on the topic from the following sources: 
  • Sydney Morning Herald
  • The Australian
  • Asia Business Review Weekly
  • Fortune
  • BOSS
  • Choice
  • Australian Marketing Journals 
  • Students need to submit a soft copy on BB and hard copy by due date. Also they need to get the print out of safe assignment report and attach with the hard copy of their assignment. 
Bit more insights into the essay; 
Choose one of the topics below: 
  1. Discuss the concept of perceived value and its importance to consumer behaviour and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behaviour.
  • Perceived value and its importance to consumers
  • Choose 2 or 3 brands and consumer’s attitude towards these
  1. To evaluate an organization's Strategic Business Units (SBU), the Boston
Consulting Group developed a portfolio performance framework.
  • Take 2 to 3 companies and explain how these companies have been using this model 
  1. Segmentation, targeting and positioning: Identify 2 to 3 brands in one of the following industries  and apply how the companies have been  using these concepts of Segmentation, Target Market and Positioning:
  • fashion for men/women
  • Personal care products (shampoo, shavers etc.)
  • beauty Products
  • furniture
  • beverages
  • baby products
  • snack foods
  • Organic food.
  1. HI5004 Marketing ManagementWhy is it important to do market research and adjust the marketing mix when entering into a foreign market? Explain the theory and then give practical examples of how some companies have already adjusted their marketing mix in foreign markets. Also, explain what advice you would give the marketing team of “Vegemite” - if they wanted to launch this product in a foreign market such as South Africa (or a market of your choice), where people do not know the product/brand. 
Write on MM as how companies are reviewing their MM while entering into foreign markets and getting success
Or any problems when they do not adjust their MM in overseas markets
  1. Packaging, Labelling and Country of Origin has become a very important part of Companies overall marketing strategies. Lately there have been some issues on La-belling in Australia, especially in food industry.
Choose at least 2 to 3 articles on Labelling and Packaging in Australia. What are the issues in labelling and country of origin with some of the companies?  Also discuss how Australian government is proposing to make some changes in labelling laws.
  1. Ethical issues in Marketing: Ethical issues are becoming concern to many consumers group and government. Identify 2 to 3 articles and discuss what the recent ethical issues in Marketing In Australia are?

Hydraulic Principles And Applications

This is a solution of HNCB 038 Hydraulic Principles And Applications that describes about Developing business

HNCB 038 Hydraulic Principles And Applications

QualificationUnit number and Title
HNC/D  Construction and the Built EnvironmentHNCB 038 Hydraulic Principles and Applications
Student NameAssessorInternal Verifier
 T. FrankF Khan
Date issuedFinal Submission 
2nd Feb 201524th May 2015 
Assignment titleHydraulic Principles for Civil Engineering
Learning OutcomeLearning OutcomeAssessment CriteriaIn this assignment you will have the opportunity to present evidence that shows you are able to:Task noEvidence  (Page no)
1Be able to solve engineering hydrostatic problems1.1explain the construction and application of pressure measuring devices1.1 
1.2carry out calculations to determine the magnitude and position of hydrostatic forces
1.2 
2Be able to solve engineering flow problems2.1carry out calculations for pipeline flow problems
2.1 , 2.2,
2.3
 
2.2carry out calculations for open channel flow problems
2.4, 2.5,
2.6
 
3Be able to match pumps to demands
of specific systems
3.1carry out calculations to match pump(s) to the requirements of a specific system3.1, 3.2 
4Be able to undertake hydraulic experimental procedures4.1carry out laboratory investigations into hydraulic
behavior
Covered in
separate laboratory report book
 
4.2produce reports on the findings of hydraulic laboratory investigations
 
Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.
Student signature:                                                              Date:
          
In addition to the above Pass Criteria, this assignment gives you opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades
Grade DescriptorIndicative characteristic/sContextualisation

M1 Identify and apply strategies to find appropriate solutions
Correct choice of procedures to solve problems such as those in
1.1 and 1.2, 2.1, 2.3, 2.5, 2.6 and
3.1
Each these will need a clear strategy that must be obvious to the reader


M2 Select/design and apply appropriate methods/techniquesThis requires a clear understanding of techniques and the reason for their
application
Particularly important are the calculation techniques used throughout.  Tasks 1.1 and 1.2,  2.1, especially parts v, to vii. 2.3 iii to v,  and 3.1    How the practical results have been manipulated to obtain the required information system.
M3 Present and communicate
appropriate findings
Clear presentation so that it easy for the reader to assimilate the informationThis needs clear presentations of both calculations and of methods and techniques  throughout including the calculations and conclusions in task 4 on the practical handbook
D1 Use critical reflection to evaluate own work and justify valid conclusionThe most obvious sign of this is to present a reflective paragraph at the end of the report showing how the
assignment was
i)                     put together and referenced and
ii)                   what       improvements                 in learning,                 researching, calculating                 techniques            and strategies  would be tried in future.
The need for a reflective section is obvious but also further demonstrations of this will be seen in the practical work where the experimental work will be put into a practical context and the experimental procedures used will be criticised for accuracy and reliability.



D2 Take responsibility for managing and organising activitiesThis takes two forms, the first is the quality and organisation of the report especially providing clear headings for each section.  The second area is to be able to keep to deadlines.One of the most important indicators of employability is keeping to deadlines and to provide clear presentations



D3Demonstrate
convergent/lateral/creative thinking
This goes beyond the immediate knowledge and understanding stage into the wider application of knowledge to the real world.
THIS IS WHAT IS MOST WANTED IN FURTHER DEGREE
AND PROFESSIONAL STUDIES
Real evidence of showing how this can be applied in new areas for example looking at applications to reducing environmental impact or making operations more efficient etc.

Assignment Brief
Guidelines for assignment submission
•         The assignment has 4 Tasks.   Please read ALL TASKS carefully.
•         The Interim Presentation will be for TASKS 1 AND 2 and will cover LO1 and LO2 of the module.
•         The Final submission will cover ALL TASKS and Learning outcomes of the assignment.
•         The Merit and Distinction criteria will also apply to the Interim Submission.
•         The Interim grade will contribute to the overall grade.
•         The attendance percentage and participation in class tutorials will contribute towards the achievement of Distinction grade.
•         Both the interim and final assignments must be submitted on time to be considered for a Distinction grade.
•         PLAGIARISM is considered a serious offence and will automatically lead to a FAIL grade. In the event of similar/identical submissions, please note that both students will automatically fail the module
•         When IPADS/TABLETS/MACS are used please make sure documents are saved as .doc.  Otherwise submission will not be valid and considered as a non-submission.
Purpose of the assignment
Assignment TitleEngineering Gelology and Soil Mechanics
Scenario
Task 1:
LO1: Be able to solve engineering hydrostatic problems
LO1.1Pressure measuring devices: manometers; other instruments (used to measure fluid pressure and pressure differentials)
QUESTION 1.1
i)      A manometer using mercury shows a difference between the level of 0.11m when attached to the top of a tank containing liquid under pressure.    Some liquid is added to the open end of the manometer to a depth of 1m and the difference between the levels of the mercury is now 0.01m.   What is the density of the liquid added to the manometer?
ii)     An unvented water system is being retro fitted into a building and some concern is expressed that not all the taps and joins in the plumbing system are capable of withstanding3 bar pressure.  It was felt that all these taps and joints could withstand a pressure of 1 bar.    What kind of measuring equipment would be used to check the mains pressure and in what area of the building would the pressure be taken?
1.2 Hydrostatic forces: magnitude and location of hydrostatic forces acting on submerged bodies
(plane and curved surfaces, vertical and inclined surfaces)
QUESTION 1.2
A dam of 85 m in length holding water to a depth of 45m  in a reservoir.   Calculate (i)   the position of the centre of pressure Assume density of water is 1000 KGm-3 and acceleration due to gravity is 9.81m3s-1   
(ii)            the total force acting on the dam.
(iii)           If the wall of the dam is 60m above the base and the maximum force that is considered safe for the dam to withstand is 30MN, at what height must the spillway that sets the maximum depth be situated?
Task 2:
LO2: Be able to solve engineering flow problems
2.1 Engineering flow problems: flow classification; analytical principles; closed conduit flow; uniform open channel flow; flow measurement in open channels
QUESTION 2.1
i)        If a channel is 5m wide with a slope of 0.001 and the Manning number is 0.03 and the channel depth is 0.8m.   What is the total flow in m3s-1?
ii)       A 15mm diameter pipe of length 10m is delivering water to a tap.   When the tap is fully open
the delivery is 0.01m3s-1  assuming that the kinematic viscosity of water is 1.02 x 10-3 Nsm-2 at 200C  calculate the Reynolds number and state whether the flow is laminar or turbulent.
iii)      Analyse the relative advantages  of a sharp crested weir and a broad crested weir for measuring flow in a water course. Visit Now : HND Hospitality Management Assignment

iv)     Explain with the aid of diagrams how a broad crested weir can be used as a critical depth meter and what minimum flow conditions need to be maintained
v)      .A broad crested weir is inserted in a channel to measure the flow rate and warn of potential flooding downstream.    Calculate the height of water above the weir when the flow rate is 10m3s-1.  The width of the weir is 2m   Assume no energy loss through the weir.
Energy line
vi ) Prepare a graph showing how the height yc would vary between flows of 10 and 20m3s-1 vii) What are the Froude Numbers for the flow at 5 , 10 and 15m3s-1 ?
2.2 Flow classification: laminar and turbulent flow; uniform and non-uniform flow; steady and unsteady flow
QUESTION 2.2
i)      When water completely fills a pipe state at what point the flow changes from laminar to turbulent and state what factors affect the change over point
ii)     When water flows in an open channel at what point does the flow change from quite  to "turbulent".
iii)    Compare the transition from laminar to turbulent flow in a full pipe with placid changing to turbulent in an open channel flow situation.
iv)    Calculate the critical depth in a channel of width 0.5m with a flow of 1m3s-1 vi)      Define uniform flow and non – uniform flow vii) Define steady and unsteady flow.
2.3 Analytical principles: continuity; conservation of energy (Bernoulli’s equation); forces due to rate of change of momentum
QUESTION  2.3
i)      State the Bernoulli equation and thus how pressure measurements may be used to estimate the flow rate in a pipe.
ii)     State the continuity principle for open conduit flow and show how we can use this to estimate
iii)   HNCB 038 Hydraulic Principles And Applications A horizontal section of pipe of diameter 200mm narrows down rapidly to 100mm diameter and then gradually increases over a distance of 480mm to the original diameter.  A water filled manometer is connected such that the pressure in the pipe is measured some 200mm before the narrowing of the pipe starts and the other end of the manometer is connected to the pipe at its narrowest point. Use Bernouli's equation to derive an expression for the average flow velocity in the pipe and hence the volume flow in the pipe.  You may assume that the energy loss through this venturi is negligible .
iv)    If the pressure difference at this point is 0.34m, calculate the velocity of the flow in the pipe and hence the flow rate in m3s-1
v)     A further measurement is made of the pressure difference before the venturi and beyond the other end of the venturi.   What would this show about the difference between the assumptions behind the original Bernoulli equation and the real world.
vi)    State  briefly what we found from an experiment examining the force exerted by a jet of water on different shapes of target.
2.4 Closed conduit flow: frictional heat loss in pipes and pipe systems; minor (form) head losses; roughness and variation of friction factor
QUESTION  2.4
i)       Head loss in pipe fittings is expressed in the form h = k(u’2/2g) where u’ is the mean velocity in the pipe.    Explain what causes this loss when water flows from a smaller to a larger pipe.
ii)      What can be done to the junction between the two pipe diameters to reduce this loss
iii)     Water flows in a pipeline where there is an abrupt change of diameter from 140 to 250mm.   If the head loss from the smaller to the larger diameter pipe is 0.6m, give an estimate of k if the delivery is 0.15m3s-1
iv)     What would be the head loss were the water to flow through a similar junction from a pipe of 250mm diameter to one of 140mm diameter at the same flow rate assuming that the value of k is unchanged?
2.5 Uniform open channel flow: Chezy and Manning velocity equations; normal and critical depths; specific energy and specific force; super-critical flow; the hydraulic jump
QUESTION  2.5
i)       A drainage channel of width 2m and length 200m with a slope of 0.0015 lined with concrete with a Manning n value of 0.035 can be filled safely to a depth of 1.2m.  Calculate the mean velocity of flow at maximum delivery.
ii)      Calculate the maximum delivery iii) Explain the terms “super critical flow” and “sub- critical flow” iv) Explain what a hydraulic jump is and what it is used for.
v) The depth of water approaching a normal hydraulic jump is 1.2m and at the end of the jump has risen to 3.2m.   Calculate the energy loss through the jump in meters of head.
2.6 Flow measurement in open channels: velocity area methods; gauging structures e.g. broad crested weir, venturi flume
QUESTION 2.6
Draw up a summary table comparing advantages of measuring flow in open channels :
a)             using a gauging structure such as a sharp crested weir and
b)             a method which combines a measurement of the average flow velocity and the area of cross section of the flow channel
Task 3:
LO3: Be able to match pumps to the demands of a specific system
3.1 Pump matching: energy and hydraulic gradients in pump-pipeline systems; pump performance and characteristic curves; pump selection to operate in a given system; pumps in series and parallel
QUESTION 3.1
i)      The table given below gives the characteristics of a centrifugal pump running at a steady speed:
Discharge Q litres/s010203040506070
Head Hm m45.044.743.742.540.638.035.031.0
Efficiency
%
-35505760605340
         
 
Fresh water is pumped to a service reservoir through a 350mm diameter pipe 10km long.   The static head is 20m.  Determine the discharge in the through the pipe and the power requirement of the pump.   (This will need you to plot the pump – characteristic, system characteristic and efficiency curves against flow rate (Q).  You must also find the operating point>  Assume the friction factor f = 0.0045 and take minor losses at ten times the velocity head.
ii)     In the above problem, if the static head were 40m not 20m, and you had a second identical pump available, explain how would you have arranged these pumps to overcome this much greater head?
 
3.2 Specific systems: hydrodynamic machines; classification of pumps and turbines (radial, axial, reaction)
QUESTION 3.2
i)          Outline the essential differences between a pump and a turbine especially in how efficiency is expressed.
ii)         Outline the application of the three main types of turbine (radial, axial and reaction)
 Task 4:
LO4: Be able to undertake hydraulic experimental procedures
Experimental procedures: determination and investigation of hydrostatic forces; pressure measurement; velocity and flow measurement (pipes and open channels); energy losses (pipe systems); hydraulic jumps; pump characteristics
This will be assessed by a separate practical work book.
Evidence checklistSummary of evidence required by studentEvidence presented
Task 1Demonstrate familiarity with pressure in fluids measurement and the forces developed 
Task 2An understanding of the different types flow in pipes and open channels and the conditions of flow as illustrated by Reynolds Number and the Froude Number.  Measurement of flow in both systems and comparison of different measuring systems. 
Task 3A basic understanding of pump personal performance curves and their use in calculating optimum conditions and secondly a basic understanding of hydrodynamic machines 
Task 4Practical lab report book 
Sources of information
Writing Guidelines
•         Your evidence for assessment must be handed in with a signed learner declaration.
•         You must hand in group work for assessment for all tasks.
•         Throughout the assignment you should underpin your responses with appropriate theories.
•         Ensure that all required Learning Outcomes and Assessment Criteria are covered in
 the assignment.
•Ensure to provide citations, referencing and bibliography under Harvard
Referencing System for your submission and it must fully acknowledge sources such as books and journals, websites etc.
•Including quotations, but exclusive of the reference list, bibliography and appendices, the assignment might be written in 2000 - 3000 words in length.
•Submit a word-processed report and use Times New Roman/Arial font and font size 12. Use 1.5 or 2.0 line spacing.
•
All assignments will be subject to Plagiarism checks. Ensure your assignment does not contain the Collusion and Plagiarism of any type, which is illegal and attract disciplinary action against the learner.
•Ensure to follow the Standard Report Format for  report preparation:
(This an indicative structure)
•         Introduction
•         Contents page (with a detailed numbering system)
•         Tasks (use headings, sub-headings)
•         Findings/Discussion
•         Recommendations
•         Conclusion/Summary (summarizing the whole scenario justifying methods used)
•         References
•         Bibliography
    
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Monday, 17 December 2018

BTECH HND Travel and Tourism

BTECH HND Travel and Tourism
BTECH HND Travel and TourismUK COLLEGEOF BUSINESS AND COMPUTING
Module Booklet
Course:BTECH HND Travel and Tourism
Group:   Ed excel Level 4
Module:
Module type:  Core module
Module Code: Y/601/1745
Module Credit: 15
Teaching Period: (15+6 weeks)
Level: 4 (QCF)
Contact Hours: (21*3 = 63 hrs)
Lecturers:  15 weeks
Revision Clinic: 3 week
Feedback and assignment guidance: 3 weeks
Lecturer: Nikola Naumov
Start date:  +++++++++++++++++
Day:       ++++++++++++++++++++++
Time:     +++++++++++++++++++
Room:  
Group:
Term:  Winter  Term 
CONTENTS 
  • INTRODUCTION, AIMS AND OBJECTIVES 
  • MODULE OUTLINE AND TEACHING METHODS 
  • READING AND COURSE PREPARATION 
  • LECTURE WITH DETAILED COURSE PROGRAMME AND OBJECTIVES 
  • ASSESSMENT DETAILS 
 INTRODUCTION 
Tourism has significantly progressed since the ancient times when travel activities were closely linked with religious travel and some basic physical needs. In modern days, tourism represents a wide and diverse industry which involves large masses of people and generates a large number of jobs and income. However, tourism is a challenging phenomenon and the development of the sector has changed dramatically during the last few decades. The Travel Unit 2–Computer Systems EDEXCEL BTEC Computing and Systems Developmentand Tourism sector is dynamic and constantly changing. It is both proactive, in that it can stimulateeconomic growth, and reactive, in that it is sensitive to ever-changing global markets. Some new trends have emerged while some issues have continued to be discussed in response to the growth and scope of travel and tourism activities.
This unit briefly explores some current issues and trends in contemporary travel and tourism business – those issues that have arisen in the last few decades and those that are likely to have an effect on the travel and tourism sector. Learners are introduced to some of the critical debates and problems within the tourism industry and are challenged to develop their own understanding of how the sector responds to the various changes within the last few decades. Through the study learners will consider the effects ofthat issue on travel and tourism, both from an industry and society perspective. To gain an understanding ofthe issue and its effects on travel and tourism, learners will develop skills appropriate to undertaking sustainedand planned research, similar to those adopted in academic research.
The unit consists of numerous case studies and practical examples which give additional perspectives on these changes and provide valuable insights to the topic.
Aim:
The aim of this unit is to enable learners to gain understanding of current issues and trends, andthe impacts of and responses to change in travel and tourism.Additionally, the unit has a practical focus that enables learners to develop the skills in research methodology and use these to explore the complexities ofthe travel and tourism sector and the key issues that affect it. 
Key Objectives:
  • Describe some of the current issues in the travel and tourism industry
  • Explain environmental and economic issues associated with tourism
  • Understand the difference between qualitative and quantitative data
  • Present theoretical and empirical data
  • Report and analyse research findings
Learning Outcomes and assessment criteria: 
  1. Understand current issues in the travel and tourism sector
1.1 Analyse issues currently driving change in the travel andtourism sector
1.2 Analyse different current issues using appropriatemethods and resources
  1. Understand current trends inthe travel and tourism sector
2.1 Evaluate current trends influencing change in the traveland tourism sector
2.2 Analyse a current trend using appropriate techniquesand resources
  1. Understand how the traveland tourism sector respondsto change
3.1 Analyse how travel and tourism businesses couldrespond to change
3.2 Develop strategies on how selected travel and tourismbusinesses could respond to change
3.3 Justify strategies for how selected travel and tourismbusinesses could respond to change
  1. Understand the impacts ofchange on the travel andtourism sector
4.1 Analyse the impacts of issues and trends that drivechange in the travel and tourism sector
4.2 discuss the likely consequences of businesses failing torespond to market changes 
On successful completion of this unit a learner will: 
Be able to make a small research project and present their results to the rest of the class.
Indicative content: 
Be able to understand current issues in the travel and tourism sector
  • Development of tourism activities and new tourism markets
  • Advancement in tourism – new technologies and low cost airlines/cruises
  • Tourism and economic impacts – current issues, facts and contributions
  • Tourism and the environment – responsible tourism, sustainability and terrorism
Be able to understand current trends in the travel and tourism sector and analyse them
  • Inbound and outbound tourism – current situation, short-term and long-term forecast
  • Niche markets – adventure tourism, dark tourism, religious tourism and pilgrimage
  • Introduction to research design and research methodology
  • Introduction to data analysis – primary and secondary data; quantitative and qualitative techniques
Be able to understand how the traveland tourism sector respondsto change
  • Micro and macro environments – SWOT and PEST/PESTEL analysis
  • Adapting and creating new products – marketing mix, marketing strategies and brand awareness
Be able to understand the impacts of change on the travel and tourism sector
  • Impacts of change-mergers, acquisitions, liquidations, formation on products and services
  • Consequences of failing to respond to change: sales and profitability, profit margins and change in attitudes (customers, suppliers, competitors 
Programme Specification
Accrediting Body:  EDEXCEL
Course: EDEXCEL HND Travel& Tourism Management                             
Unit: 6 CONTEMPORARY ISSUES IN TRAVEL AND TOURISM 
WkLecture ScheduleOutcome of sessionActivity/seminar and formative assessmentResources
1
·         Introduction to the module
·         Assessment modes
·         Class discussion and assignment guidelines
·         Understand the module content
·         Understand the assessment mode and LO
Group DiscussionPowerPoint slides
2
·         Introduction to contemporary tourism industry – facts and figures
·         Tourism markets – current trends and tendencies
·         Understand the importance of tourism industry within the global context
·         Be able to identify the emerging tourism markets
Class discussionGroup Task
Case study
PowerPoint slides and handouts
3
·         Tourism and information technologies
·         Low cost industry -  airlines,cruises and holidays
·         Understand  the role of information technologies within tourism
·         Examine the impact of low cost travel over travel and tourism business
Class discussionCase studyPowerPoint slides and  handouts
4
·         Tourism and the local economy
·         The impacts of tourism for local business and societies
·         Understand the role of tourism for local economy
·         Assess the impacts of tourism for local stakeholders
Class discussionCase study
Group Seminar
PowerPoint slides and  handouts
5
·         Tourism and environment – current trends and threats
·         Tourism and sustainability – a critical overview
·         Understand the environmental impacts of tourism
Explain the concept of sustainability in relation to tourism
Class discussionGroup Task
Case study
PowerPoint slides and  handouts
6
·         Contemporary tourism – growth and future
·         Tourism development and emerging destinations
·         Critically evaluate the current importance of tourism industry
·         Be aware of the emerging tourism destinations and products
Class discussionGroup Seminar
PowerPoint slides and  handouts
7
·         Niche markets and alternative tourism
·         Niche tourism examples – adventure tourism, responsible tourism, eco tourism, religious tourism
·         Understand the current trends in tourist mobility and motivation
·         Give examples of alternative forms of tourism
Class discussionCase studies
PowerPoint slides and  handouts
8
Fieldwork visit – Unseen Tours and slum tourism/ Emerging paradigms in tourism – case studyPractical knowledge about a typical example of niche tourismField visitPowerPoint slides and  handouts
9
Power Point Presentations (Task 2) Class discussion
Group presentations
 
10
·         Introduction to research methods
·         Data analysis – quantitative and qualitative data
·         Be able to structure a research report
·         Distinguish between different types of research approaches
Class seminarClass taskPowerPoint slides and  handouts
11
·         Micro and macro environments
·         SWOT and PEST analysis
•       Identify Micro and Macro environments
•       Explain SWOT and PEST analysis
Class seminarGroup TaskPowerPoint slides and  handouts
12
·         Marketing mix, communications and marketing strategies•       Understand marketing mix
•        Consider the nature of the marketing communications
•        Appreciate the importance of marketing strategies
Group taskCase studyPowerPoint slides and  handouts
13Impacts of change-mergers, acquisitions, liquidations, formation  on products and services·         Define mergers, acquisitions and liquidations in tourism context
·         Explain how they are related to tourism products and services
Class discussion
Group task
PowerPoint slides and  handouts
14Consequences of failing to respond to change: sales and profitability, profit margins and change in attitudes (customers, suppliers, competitors
·         Analyse sales and profitability in tourism industry
·         Explain  different customers, suppliers and competitors
Class discussion
Group seminar
PowerPoint slides
15Summary and Feedback – Questions and Answers  PowerPoint slides
16Revision   
17Revision   
18Assessment & Feedback   
19Assessment & Feedback   
20Assessment & Feedback   
Recommended text and links:
  • Burns, R. (2000) Introduction to Research Methods. London: Sage Publications
  • Burns, P. & Holden, A. (1995) Tourism: a New Perspective. London: Prentice Hall.
  • Cohen, E. (2004). Contemporary Tourism Diversity and Change. London: Elsevier.
  • De Kadt, E. (1978). Tourism: Passport to Development. New York: Oxford University Press
  • Fusco Girard, L. and Nijkamp, P. (2009) Cultural Tourism and Sustainable Local Development, Farnham: Ashgate.
  • Hall, C. M. (2008). Tourism planning. Policies, processes and relationships. Harlow: Pearson
  • Holden, A. (2008). Environment and Tourism. London: Routledge.
  • Maccannell, D. (1999). The Tourist: A New Theory of the Leisure Class. Berkeley: University of California Press.
  • Maitland, R., & Ritchie, B. (2009). City tourism, national capital perspectives. Wallingford: CABI Publishing.
  • Mason, P. (2008). Tourism Impacts, Planning and Management. London: Routledge.
  • Novelli, M. (2005) Niche Tourism: Contemporary issues, trends and cases. Oxford: Butterworth-Heinemann.
  • Urry, J. & Larsen, J. (2011). The Tourist Gaze 3.0. London: SAGE Publications
  • Veal, A. J (2006) Research Methods for Leisure and Tourism. London:Prentice Hall. 
  • Journals and newspapers
  • Journal of Travel Research
  • Annals of Tourism Research
  • Tourism Management
  • European Journal of Tourism Research
  • Tourism & Cultural Change
  • Tourism Management Perspectives
  • Anatolia
  • Journal of Sustainable Tourism
Videos
Relevant videos can be found on the World Wide Web in many different web pages. Browse the web for videos related to eco-tourism, sustainable tourism, WWF, UNESCO and UNWTO where some key issues and trends are addressed. 
Websites
http://www.unwto.org/ - World Tourism Organization
http://www.wttc.org/ - World Travel & Tourism Council
http://www.ecotourism.org/ - The International Ecotourism Society 
Lecturer:
Campus: Wentworth house
Contact details:  nikola.naumov@kcl.ac.uk 
Assessment:
The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel.Please read the instructions carefully while addressing the tasks specified. 
Contribution:  100 % of the module
Outline Details: Report approx.  4000 words.   Details enclosed in the assignment brief. 
Teaching and Learning Activities    
The module tutor(s) will aim to combine lectures with tutorial activities. This environment will provide opportunities for the student to understand the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities, and discussion about the significant role of research in a global and local business environment. 
2.3       Teaching Ethos
The college’s approach towards teaching and learning is simple and effective. The main aim of UKCBC is to assist learners in maximising their potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote success in both their academic studies and subsequent career. 
2.3.1 Methods of Delivery: 
LECTURES:
These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects of the subject so that learners can utilise their private study time more effectively. 
SEMINARS:
These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any points of difficulty with the tutor and simultaneously develop their oral communication skills. 
CASE STUDIES:
An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they learn in their subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This assists in the assessment of the learner’s ability to apply to the real world the tools and techniques of analysis which they have learnt. The case study serves as a supplement to the theoretical knowledge imparted through the course work. 
Plagiarism: 
Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below:
Plagiarism is presenting someone’s work as your own. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)  
Assessment:
The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel.Please read the instructions carefully while addressing the tasks specified. 
Contribution: 100% of the module
Outline Details:  Oral Presentation and written reports (3000-4000) words.   Details enclosed in the assignment brief
ASSESSEMENT
Unit: 6 –  Contemporary issues in Travel & Tourism    Module code: Y/601/1745
Learning Hours:  60 Hours.                                              Self-learning hours:  90 hours.
Course: HND Travel & Tourism Mgmt – Level   4      CREDIT VALUE: 15 CREDITS
Term:  Summer Term
Lecturer:  Nikola NaumovVerifier:

Learners Name 
Registration Number 
Learners Declaration: I certify that the work submitted for this unit is my own:
Signed:
Hand out Date:                                                          Submission Date:
The Following Sections to be completed by the assessor:
Center Name:UKCBC
Center Number:  
Please note that the assessors signature below denotes conformation that he/she has in no way influenced the outcome of the assessment:
Assessors Name: 
Assessors Signature: 
Has the unit been Internally Verified?                                        Y/N
Date of verification:
Internal verifiers signature:
Internal verifiers assignment brief:

Due DatesFinal Due date 
Issue Date   
Due Task- 1 Final due date for Sept 2013 intake 02/07/14
Due Task- 2 Final due date for Jan 2014 intake5th November 2014
Due Task- 3   
Due Task -4   
 Unit Outcomes                                                                                         
OutcomeEvidence for the criteria to pass.Assessors decisionInternal verification decision. (agree, disagree)
TASK 1
Choose a tourism destination of your choice and analyse the level of tourism development. Include statistical information about the number of tourists, main tourism markets and how tourism affects local economy, social life and environment. Use statistics, local and national tourism strategies, newspapers and journal articles. Present your project witha written report (approximately 1,000 words).
P1
Understand current issues in the travel and tourism sector
 P1.1-
Analyse issues currently driving change in the travel and tourism sector
P1.1
(P,M,D)
 P1.1
(P,M,D)
 
 P1.2-
Analyse different current issues using appropriatemethods and resources
P1.2
(P,M,D)
 P1.2
(P,M,D)
 
Summarized Feedback for Task 1(reflecting 1.1, 1.2,  Pass merit and distinction.)  
IV  comments towards
Task 1
 
TASK 2
Conduct a short research report by using appropriate techniques and methods to assess a contemporary alternative form of tourism. You will be part of a group (no more than six people) and your task is to make a MS PowerPoint presentation which should include description, theoretical knowledge and examples of destinations, where this type of tourism is most popular. Additionally, it must include at least one case study which to include up-to date information.The presentation has to be supported by a written report (approximately 1,000 words).Please see that you upload the presentation slides with the word report. This should also include an individual report with a minimum of 300 words reflecting your contribution to the task and your role within the group and your gained knowledge as a result of the task.
P2.
Understand current trends in
the travel and tourism sector
P2.1-Evaluate current trends influencing change in the travel
and tourism sector

P2.1
(P,M,D)
 
P2.1
(P,M,D)

 P2.2-Analyse a current trend using appropriate techniques
and resources
P2.2
(P,M,D)
 P2.2
(P,M,D)
 
Summarized Feedback for Task 2(reflecting 2.1, 2.2, Pass merit and distinction.) 
IV  comments towards
Task 2
 
TASK 3 
Choose a tourism destination which is part of your own country. Conduct a short SWOT and PEST analysis and present your findings with a written report (1,000 words).  Make sure you cover P3.1, P.3.2 and P. 3.3 as a part of your analysis.
TASK 3
P3.
Understand how the travel
and tourism sector responds
to change
P3.1
Analyse how travel and tourism businesses could
respond to change
P3.1
(P,M,D)
 P3.1
(P,M,D)
 
P3.2-
Develop strategies on how selected travel and tourism
businesses could respond to change
P3.2
(P,M,D)
 P3.2
(P,M,D)
 
P3.3-
Justify strategies for how selected travel and tourism
businesses could respond to change
P3.3
(P,M,D)
 P3.3
(P,M,D)
 
Summarized Feedback for Task 3(reflecting 3.1, 3.2, 3.3, 3.4, Pass merit and distinction.) 
IV  comments towards
Task 3
 
TASK 4
By using your knowledge from the previous tasks and lectures, write a short essay about the business of travel and tourism at present days. Choose a related company (travel agency, hotel chain, etc.) and analyse its customers, competitors and suppliers. Advise how this company should respond to the contemporary changes in the industry and create a short-term strategy. Your report should be around 1,500 words.
TASK 4
P4.
Understand the impacts of change on the travel andtourism sector
P4.1 Analyse the impacts of issues and trends that drive
change in the travel and tourism sector
     P4.1
(P,M,D)
      P4.1
(P,M,D)
 
P4.2 Discuss the likely consequences of businesses failing torespond to market changesP4.2
(P,M,D)
 P4.2
(P,M,D)
 
Summarized Feedback for Task 4(reflecting 4.1, 4.2, 4.3, Pass merit and distinction.) 
IV  comments towards
Task 4
 
Merit grades awardedM1 M2 M3 P1 P2 P3 P4 
 Distinction grades awardedD1 D2  D3 Resubmit :
Any other comments
Grade given by the Assessor:
Pass                                            Merit                                                  Distinction           
Assessors  Signature:                                                               Date:
IV Grading Check:                                    Comments if any:
Agree              
Disagree                                                   Modify grade to
IV signature:
Date:
Students feedback: 
Student Signature:                        Date:
Plagiarism:
Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below:
Plagiarism is presenting someone’s work as your own. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)
                       
 ASSIGNMENT
TASK 1 to TASK 4: You are required to follow the instructions as specified towards each task and support with a research by using supportive materials like books, websites, etc., and give a feedback on the findings by relating your arguments to the relevant case studies as specified towards each task.
TASK 1 
You need to choose a destination which is familiar to you and analyse the level of tourism development. Your report should include latest available statistics regarding the number of tourists and main tourism markets. You can use statistical information from government pages, newspapers and journals. Present your project with a written report (approximately 1,000 words).
LO 1
Understand current issues in the travel and tourism sector

P1.1- Analyse issues currently driving change in the travel and tourism sector
P1.2- Analyse different current issues using appropriatemethods and resources 
TASK 2  
For this task, you will need to work as a part of a team (no more than six persons) and create one MS PowerPoint presentation. Your team should choose one alternative form of tourism and provide a comprehensive description about it, including definition, popular destinations, statistics and overview. You must include at least one case study which should be relevant and supported with up-to date information.Useful topic examples: Heritage Tourism in Romania, Eco Tourism in Costa Rica, Community-based tourism in Kenya, etc. Your presentation will be no more than 10 minutes with 5 minutes for questions. Each member of your team should be dressed appropriately for a business presentation. You may also bring some promotional materials and handouts for your audience. Each person of your group must present and take part in the presentation. Your tutor will ask each one some questions in order to assess his/her role in the preparation process.
Your topic should be agreed with your tutor first. The presentation has to be supported by a written report (approximately 1,000 words). Besides this each student needsto submit an individual report of 300 words reflecting the contribution to the task, your role within the group and your gained knowledge as a result of the task. Please see that you create a folder, include your assignment which includes the four tasks, where task two is common, this should be accompanied with the 300 word individual report and presentation slides.
LO 2 Understand current trends in the travel and tourism sector 
P2.1- Evaluate current trends influencing change in the travel and tourism sector
P2.2-Analyse a current trend using appropriate techniquesand resources 
TASK 3 
Choose a tourism destination which is part of your own country. Conduct a short SWOT and PEST analysis and present your findings with a written report (1,000 words).  Make sure you cover P3.1, P.3.2 and P. 3.3 as a part of your analysis. 
LO 3. Understand how the traveland tourism sector responds to change
P3.1Analyse how travel and tourism businesses could respond to change
P3.2- Develop strategies on how selected travel and tourism businesses could respond to change
P3.3-Justify strategies for how selected travel and tourism businesses could respond to change 
TASK 4  
By using your knowledge from the previous tasks and lectures, write a short essay about the business of travel and tourism at present days. Choose a related company (travel agency, hotel chain, etc.) and analyse its customers, competitors and suppliers. Advise how this company should respond to the contemporary changes in the industry and create a short-term strategy. Your report should be around 1,500 words 
LO 4. Understand the impacts of change on the travel and tourism sector 
P4.1 Analyse the impacts of issues and trends that drivechange in the travel and tourism sector 
P4.2 Discuss the likely consequences of businesses failing to respond to market changes 
Plagiarism:
Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below:
Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)
Assignment Guidelines:
  • Use a standard report structure, Word-process the report and use Times New Roman script of a proper font size 12.
  • Produce an academic report, detailing the above issues with a word limit as instructed.
  • Complete the title page and sign the statement of authenticity.
  • The Assignment sheet should be attached in the front.
  • Submit the document in a folder in the form of a file as well as a soft copy on the submission date.
  • It should be uploaded on E-Learning platform before the deadline
  • Assignments submitted after the deadline will not be accepted unless mitigating and may be entitled for a late fee.
  • Collusion and Plagiarism must be avoided.
  • Start each answer on a new page and pages should be numbered. Highlight each question clearly.
  • Include a Bibliography at the end of the assignment and use the Harvard referencing system.
  • All work should be comprehensively referenced and all sources must be fully acknowledged, such as books and journals, websites (include the date of visit), etc.
  • Try to give the page numbers, publishers' details and the year of publication
  • In order to pass you need to address all the LO
  • In order to get a Pass and then for a   merit you need to address the characteristics of M1, M2,M3
  • In order to get a Distinction you first need to pass, address all the merit characteristics and address all the characteristics of D1, D2 and D3.                                                                                                                                                 Use a common format for the questions, for example:
  • Introduction (analyze the question.)
  • Underpinning Knowledge (write about the relevant theory/points)
  • Applied knowledge(Data Analysis)
  • Conclusions and Recommendations (summarizing the whole scenario keeping in view pass, merit, distinction criteria.)
Student feedback form with the Assessment Grid indicating their pass, merit and distinction:
Name:                                                                                                       Registration Number:
Unit: Management accounting
Outcomes/criteria:Indicative characteristicsPossible evidenceFeedback
P1.



P2.



P3.


P4.
As per the assessment criteria specified for pass

Do


Do



Do
Task 1

Task 2


Task 3



Task 4
 
Merit Description:   
M. Identify and apply strategies to find appropriate solutions.. Relevant theories and techniques have been applied.  
. Effective judgments have been made. 
. Complex problems with more than one variable have been explored. 
. An effective approach to study and research has been used. 
M2. Select/ design and apply appropriate methods/ techniques.. A range of methods and techniques has been applied.  
. A range of sources of information used. 
. The selection of methods and techniques justified. 
. Complex information/data have been synthesized and processed. 
.Appropriate learning methods/ techniques applied. 

M3. Present and communicate appropriate findings.
. Appropriate structure and approach has been used.  
. Logical and coherent arguments have been presented 
. Technical language accurately used. 
. A range of methods of presentation has been used. 
. Familiar and unfamiliar contexts have been used. 
. It is appropriate for familiar and unfamiliar audiences. 
Distinction Description:   
D1. Use critical reflection to evaluate own work and justify valid conclusion.. Synthesis has been used to generate and justify valid conclusions  
. The validity of results has been judged 
. Self-criticism of approach has taken place. 
. Evaluation has taken place using defined criteria 
. Realistic improvements have been proposed against defined characteristics for success. 
D2. Take responsibility for managing and organizing activities.Autonomy/independence demonstrated  
Substantial activities/projects or investigations have been planned, managed and organized. 
The unforeseen has been accommodated. 
The importance of interdependence has been recognized. 
D3. Demonstrate convergent, lateral and creative thinkingIdeas generate and decisions taken  
Convergent and lateral thinking have been applied 
Capacity for innovation and creative thought has been used. 
Receptiveness to new ideas has demonstrated. 
Unfamiliar contexts have been applied.