This is a solution of Unit 2 Online Marketing Assignment Help in which we discuss Developing business
Research aim and objectives
The purpose of this study is through the comparing the commercial model between the Taobao and eBay in online shopping market, and summarize any factors will impact the competitive power. This area will guide the research and provide the information system to inquire what kind of commercial model is suitable for Taobao, and what another kind of commercial model is suitable for eBay.
As mentioned above, via comparative analysis the commercial model between Taobao and eBaywill be highlighted in order to identify theproblem, so as to facilitate the researcher’s aim to help Taobao and eBaysolve the existing problem, and to improve theircompetitive strengths. This is main research aim in this thesis.
In addition, research would be carried out on the comparative analysis of the marketing strategy between the Taobao and eBay and combine the result of the comparative analysis the commercial model, to summarize experience and lesson both of them, aimed at provide a reference for Chinese C2C company and foreign C2C company who want entry to Chinese online shopping market, as same time to improve the development between the Taobao and eBay. Therefore in summary of this will be:- To identify what important factors will impact online shopping for a company.
- Through 4Ps and PEST and combine the some correlation analysis and questionnaire survey analysis these factors to analysis.
- To identify through these factors can provide what kind of commercial model.
Research questions
Base on the above research aim and objectives, in this dissertation have following things will consider research:
- Through analysis certain literature to find what the current situation of e-commerce, what is concept of the e-commerce, and types of e-commerce?
- What state of development Taobao and eBay?
- What kinds of factor will impact online shopping as well as have any impact for future competitiveness?
-follow this question, the Trust and Fake product and Buying Behavior have any impact?
- Why Taobao successes and why eBay quit Chinese online market?
- What kind of commercial model will suitable for Taobao and eBay?
- How can Taobao maintain and improve the commercial model and how eBay change theircommercial model in order to increase its competition power?
Structure of the dissertation
This dissertation in total six chapters:
Chapter 1-which is current chapter, is introduction parts, it described the writing purpose, research background as well as research question of the researcher.
Chapter 2-Literature review: this chapter will introduce, summary and analysis the literatures from other scholar about competitive power in online shopping area and concept in commercial model.
Chapter 3-Methodology: this chapter will discuss the method will use in dissertation and help researcher complete the research aim and objectives. This part also will show the good and bad in the research approach.
Chapter 4-Data analysis: this chapter will discuss the various data collect from literatures, questionnaire and correlation analysis. Read more : Mergers Acquisitions and Private Equity Assignment Help
Chapter 5-Discussion: in this parts will through the data analysis and literature review to process the comparison, and comparison will from certain area to process.
Chapter 6-Conclusion: this chapter will summary the conclusion through the analysis and comparison, and enlightenment from the conclusion.
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