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Case Study Assignment Assistance Consumers spend their available income or budget to maximize their utility. Utility means happiness or satisfaction. A consumer receives a marginal utility from good or extra consumption of service unit. This minor utility decreases in the form of higher consumption over a certain period. Consumers maximize their utility, when the marginal utility per dollar is equal for every good consumption. Consumers have limited income or constraint budget Spend to maximize their usefulness. In terms of income, if the prices decrease, the amount of demand for normal normalization increases, but the quantity demanded for at least good reduction. In replacement effects, the price reduction significantly increases the nominal utility of dollars per dollar (Guernsey, Group, Sober and McPherson, 2008). MBA degree online at this university In this case, good price reduction will increase the quantity of this good demand and the amount of demand for this good and opposite options will be reduced.
Effect of approval on demand curve
Some consumers get utility from consuming those items which are popular in their ideas. In most cases, consumer purchase behavior depends on the type of person who uses a particular product. Celebrity support helps consumers to buy products because they want to buy products related to celebrities. This is because using these products makes them feel close to celebrity endorses or more fashionable. This is more beneficial when the endorser is more knowledgeable about the product (Burnham, 2009). In this George Foreman Boxer Case Study Help, Foreman was soon thought of as a product of this kind of product and this kind of cooking. It positively affects the demand curve and goes to the right.

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Rationality of buying decisions
People make decisions regarding buying a good that do not seem to be financially rational. They are unrealistic about their future behavior. Concerning any product, decision making can be called rational, when it provides the necessary facilities or benefits to meet the customer's needs. With it, if there are budget constraints, it should be economical. Financially, this decision can not be said about buying a product Logical because the consumer does not think before purchasing whether it is under available budget or not. However, consumers want to maximize the utility to prioritize this product and other options reduce product consumption. In the sense of practical economics, this decision can be considered rational (Pollock, 2006).
References
Bergheim, BD. (2009). Micro economics. New York: McGraw-Hill Education
Gurney, J.D., Group, RL, Sober, R. S. and McFarerson, D. a. (2008). Economics: Private and Public Options. USA: Singes Learning
Hubbard, R.G. (2006). Micro economics. South Africa: Pearson Education
Pollock, J L (2006). Think about acting: logical basis for making logical decisions. UK: Oxford University Press.